Making numbers count - the art and science of communicating numbers
- Författare
- Karla. Starr Chip Heath
- (Chip Heath & Karla Starr., The ability to communicate and understand numbers has never mattered more. Whether you're interested in global problems like climate change, running a tech firm of a farm, or just explaining how many sugary Cokes you'd need to consume each day if you burned calories as quicly as a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. So how can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life? In "Making Numbers Count", Chip Heath and Karla Starr argue that understanding numbers is essential - but humans aren't built to understand them. Drawing on years of research into making ideas stick, they outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they reveal what's compelling about a number and show how to transform it into its most engaging form.)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Bantam Press, an imprint of Transworld Publishers | 2022 | England, London | xvii, 172 pages Illustrations 24 cm. | 978-1-78763-422-0 |